My name is Vivek
I’m an entrepreneur, investor, and lifelong learner who believes that happiness grows through continuous growth and contribution.
After building and selling my digital marketing company to Dentsu, I founded Consumr.ai, a consumer intelligence platform shaped by the same happiness framework I explore in this book.
Writing Happiness is a Muscle has been both a reflection and an experiment — a way to test my own ideas on resilience, gratitude, and mindful action. My goal is simple: to help you strengthen your own happiness muscle and live a life filled with purpose and contentment.
About the Book
Happiness is a Muscle is both a personal journey and a practical guide. It shows that happiness isn’t an end state but a skill - one that grows stronger through practice. Drawing on science, philosophy, and his own life lessons, Vivek breaks happiness into two parts: beliefs that shape how we see the world, and actions that make those beliefs real.
From money and purpose to exercise, meditation, and generosity, this book helps you raise your
“happiness baseline” - no matter your circumstances.
"My Father asked me whether I knew the difference
between a job and a business?
He told me that in a job you always have to spend less than you earn, but in a business, you can spend a million a day;
all you’ll need to do is earn more than that"
- Vivek Bhargava
Explore my Book and Audiobooks
What Business Leaders Are Saying
What Readers Are Saying
“Vivek Bhargava beautifully reveals how happiness isn’t just a feeling, but a muscle that strengthens with practice. A must-read for anyone seeking lasting joy.”
Vidya Balan, Actor
